Interactive Advertising is a good and new advertising tool as it engages consumers to interact with the ads. This would leave a good impression when the interactions is enjoyable for the consumers.
My first encounter with interactive advertising was in a movie theatre in Malaysia. I remembered my cousin took me to the cinema to watch a movie. I walked past this screen and a bear was following me on the screen. This caught my attention and I did it over and over again. People around stopped and watched too!
I find this type of advertising effective because consumers are used to the 2D advertisings, this would create interest and hype. We have touchscreen cell phones and game consoles using sensors. So why aren't interactive advertising widely implemented around the world?
This is in the Hartford Airport. It's closer than you think!
I think this is a very smart and effective way for companies to advertise. I have seen the Travelers interactive advertisment at Bradley Airport several times. The first time I stopped and played with it for a minute and the following times I would at least run my hand across it while walking past it. It stuck with me which means it's memorable and I didn't forget it was Travelers either due to the red umbrella. The problems many businesses face today is that their advertisements don't catch people's attention, people don't know who's advertisement it is, and they tend to tune them out. This interactive method does the opposite of those things and seems very effective.
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